About
The regular is the heart of every local business.
LoyalCup exists for one reason: to help independent cafés turn occasional customers into the regulars every local business is built on.
Founder story
Why we built this
I’ve spent my working life in digital displays and digital transformation, most of it helping businesses replace guesswork with something they could actually measure.
The pattern was always the same. Large organisations transformed. They came to know exactly who their customers were — how often they visited, what they bought, the week they stopped — and they spent millions to know it. It worked.
The small business a few doors down got none of it. A café owner knows your face and usually your order, and nothing else. Ask how many regulars they have and you get a shrug — not because they don’t care, but because nobody ever built the tools at their size.
Same customers, same street, completely different ability to do anything about it. That never sat right with me.
The marketing spend made it worse. Flyers, a discount on a quiet Tuesday, sponsoring the local team — real money going out the door with no way to tell what worked, no way to repeat it, and no way to know when a regular quietly stopped coming in.
That’s the part I couldn’t leave alone. Not the spending. The not knowing.
So we built LoyalCup to give a small business roughly what a large one has. A loyalty programme that is genuinely theirs, branded as theirs, and numbers they can act on: who’s coming back, how often, and who’s slipping away while there’s still time to do something about it.
Not a dashboard for the sake of it — trackable, controllable outcomes. Change something, watch it move. Run the business on evidence instead of hope.
We put it on the counter because a working life around screens taught me that the one already switched on is the one that gets seen — and because it means nobody has to remember anything.
I’ll be straight about the limits: this won’t fix a café people don’t want to come back to.
What it will do is give the people who already like you a reason to choose you on the day they’re deciding — and tell you when they’ve stopped.
— Shankar Vishwanath, Founder & Director, LOYREW Group
Brand soul
Four things we never compromise on
Simple
Easy to set up, easy for café staff to run day to day. No training burden.
Branded
The loyalty experience visibly belongs to the café, not to LoyalCup.
Rewarding
Genuinely useful stamps, scratch cards and offers that customers want to come back for.
Smart
The always-on display and geo-push notifications work quietly in the background.
About LOYREW
The platform behind the cup
LoyalCup is the first product built on the LOYREW platform — a loyalty-rewards system designed from the ground up to work across more than one kind of business. LoyalCup is where we’re focused today. It won’t be the only place you see LOYREW.
Where we operate
Local first, then further
We’re starting where we live: Australia and New Zealand. From there, the ambition is to grow into the UK, USA and India through our reseller channel — led by partners who know their local cafés better than anyone.
Want to be part of it?
Café owners, resellers, partners and investors — there’s a path for each of you.
